Expected strategic result 1.2.2.1. The Anticorruption Communications Strategy has been updated; its content is being regularly updated taking into account the analysis of the effectiveness of previous communications campaigns; a proper organizational and financial foundation has been provided for coordinated efforts towards its implementation

The Anticorruption Communications Strategy up to 2025 (hereinafter “the Communications Strategy”) has been approved, which defines:
a) communication objectives developed taking into account the principles set out in the 2021-2025 Anticorruption Strategy and available statistical data (10 percent);
b) unified visual and informational design of communications within the framework of the state’s anticorruption activities and the implementation of measures under the Program (10 percent);
c) unified communication guidelines for the implementation of a unified visual and informational design of communication of the state’s anticorruption activities, including a list of analytical data, recommendations, examples of successful communications, as well as ways to overcome unsuccessful communications (10 percent);
d) a list of programs and projects to be implemented within the framework of the Communications Strategy by the central executive authorities (to be agreed), including relevant media projects to be broadcast on television and radio (5 percent);
e) sources of funding for the implementation of the Communications Strategy (5 percent).

The National Agency has formed an anticorruption media center that monitors the information landscape in matters of the anticorruption policy and generates recommendations for government agencies on ways to increase the level of public awareness about the anticorruption policy.

The Anticorruption Communications Strategy has been implemented by at least 60 percent.

The results of the public opinion poll have demonstrated that:
a) the number of citizens who call corruption a very serious problem for Ukraine does not exceed 60 percent (4 percent);
b) the corruption prevalence perceptions index decreased from 4.39 in 2021 to 3.9 in 2025 (vs. 4.2 in 2023; 4.05 in 2024 (6 percent)